Saint Haven is the first offering of its kind anywhere in the world. To create this exceptionally unique club, PLAYGROUND drew on its wealth of experience in luxury, lifestyle and wellness.

Saint Haven | PLAYGROUND

Saint Haven

Terence Tan is a Melbourne-based neurosurgeon and complex spine surgeon. Highly skilled and in demand, Terence leads a patient-centric clinic that understands the intricacies and nuances of the human brain and spine. 

Terence Tan Neurosurgeon | PLAYGROUND

Terence Tan Neurosurgeon

PLAYGROUND's brand for Sports Tech College transforms our understanding of what ‘education’ looks like. Fresh, magnetic and undeniably cool drawing on robotics, data and fashion.

Sports Tech College | PLAYGROUND

Sports Tech College

The precinct is playful and interactive and we wanted to express this in the digital experience. We activated the website with a unique tile-like design that excites the senses while clearly communicating the brand’s key messages.

Morris Moor Website

Combining beauty, nature and sustainability with unrivalled style and sophistication, Prince & Parade is a bold vision of extraordinary living by Mirvac: an exclusive collection of luxury parkside residences positioned opposite Princes Park in Melbourne’s inner north.

Mirvac Prince & Parade

Inspired by diamonds, PLAYGROUND blends riverside rarity and timeless luxury to create an iconic brand identity for Trielle at Yarra’s Edge by Mirvac.

Trielle | PLAYGROUND

Trielle

A sanctuary for the inspired and the ambitious, The Albertine is a collection of 96 sophisticated residences for those who want to live immersed in the city’s finest and most exciting offerings.

Mirvac The Albertine

PLAYGROUND works with Melbourne Prize pro bono as a way of giving back to, supporting and celebrating Melbourne’s arts and culture.

Melbourne Prize 2023 | PLAYGROUND

Melbourne Prize 2023

&FARR is a Melbourne-born company that offers custom residential designs, builds, and project management.

&FARR

A hive of activity and convenience, the commercial offering will be complemented by cafés, quick dining options, retail and end-of-trip facilities, adding a new laneway to Melbourne’s rich network, and creating a location for people to come together.

State Library Exchange | PLAYGROUND

State Library Exchange

Gami Chicken & Beer is packed with fun and flavour. Gami came to PLAYGROUND for a fresh website, copywriting and social strategy befitting their larger-than-life personality.

Gami | PLAYGROUND

Gami

Driven by compelling design, illustration, scriptwriting and 3D animation, PLAYGROUND transformed Nutura Organic's brand to create a heartfelt narrative that celebrates the community of parenting.

Nutura | PLAYGROUND

Nutura

PLAYGROUND’s award-winning rebrand for Skinstitut allowed us to flex our skills in every department from graphic design, copywriting, 3D animation, photography, strategy and more.

Skinstitut | PLAYGROUND

Skinstitut

PLAYGROUND reimagined Lou Miranda Estate for a new era, introducing its fresh-faced sister brand, Fierce III. Our award-winning work led to national recognition and rave reviews.

Fierce 3 | PLAYGROUND

Fierce 3

Melbourne Prize 2022 | PLAYGROUND

Melbourne Prize 2022

PLAYGROUND rejuvenated Morris Moor's brand, capturing its energetic spirit and rich history with a vibrant, engaging and multi-award-winning leasing brochure.

Morris Moor | PLAYGROUND

Morris Moor

PLAYGROUND’s brand for Madigan Walsh, a private asset investment and management firm, is unlike anything else in the finance industry.

Madigan Walsh | PLAYGROUND

Madigan Walsh

PLAYGROUND crafted a vivid identity for Bennetts Lane, turbocharged by a jazz-inspired brand film. Our multi-award-winning work set a new standard in commercial real estate marketing.

Bennett's Lane | PLAYGROUND

Bennett's Lane

We are a design-led branding and communications studio. We are designers, writers, 3D and motion artists, data scientists, strategists and social media experts. We make work that moves you.