Skincare that sees you
Australian brand Skinstitut strives to connect everyone with the confidence that comes from great skin. On a mission to break down the barriers to cosmeceuticals, Skinstitut creates high-performing skincare that is affordable and effective.
Fuelling the brand’s mission to make transformational skincare more accessible, PLAYGROUND was tasked with creating Skinstitut’s new brand identity.
Skinstitut’s product offering is strong and effective, however, its dated branding was in need of an overhaul. Our challenge was to take an existing, trusted range and refresh it entirely to reflect the brand’s refocused mission and to meet the high standards of today’s consumers.
Our multi-award-winning rebrand for Skinstitut favoured a less-is-more approach and extended far beyond brand language and packing. Our work delivered fresh brand photography, a refreshed approach to Skinstitut’s ‘Signature Five’, an impactful launch campaign fuelled by multiple engaging 3D films and imagery.
