A collection of luxury penthouses
Seren Row is a high-end wellness precinct at YarraBend, a future-focused residential neighbourhood. Taking a holistic approach to wellness, Seren Row is designed for the whole community to enjoy, enhanced by state-of-the-art equipment and facilities. Seren Row is also home to a collection of luxury penthouses—spacious and beautifully designed, each is a sanctuary of style and serenity.
Our goal was to capture the sensory experience of wellness through abstract natural forms. We transformed floral imagery into ethereal, kaleidoscopic visuals that evoke feelings of lightness, calm and inherent delicacy. For the Seren Row Penthouse Collection, we added layers to this concept, flattening the flower motif into sophisticated print-like patterns, and borrowing the visual treatment of the collection’s feature fluted glass windows. The rich orange colourway is a natural evolution of the Seren Row colour palette—a reflection of Australia’s warm native landscape, introducing raw, natural beauty into everyday life.
