SIPPIN SINCE 2024
Champagne Problems is Melbourne’s newest CBD bar. A venue set to bring a fresh kind of fun to the city for those seeking an unforgettable day or night out. Champagne Problems is where fun comes first – inspirational and accessible, renowned for its high-quality food and service. They needed a brand to communicate the bar’s electric energy, stop the scroll, pull people off the street, and entice everyone from your mum to your mate to your Gen Z colleague.
The vibe at Champagne Problems is larger-than-life yet refined and sophisticated. Playful and sassy, we bid farewell to seriousness and welcomed witty, magnetic, and a splash of silly, with a tone of voice and visual identity that is colour-rich, confident, and filled with zippy lines of copy. The hand-drawn illustrations by PLAYGROUND are inspired by the client’s comments about wanting to create an energy that was playful, fun and sophisticated all at once. Each illustration is its own little wonder, telling a fun, tightly packed, tongue-in-cheek story of living the high life.
