Capability

Everything we do draws from a thoroughly researched and highly considered brand strategy. We work closely with clients to distil their brand values, vision and essence, using intelligent creative insights to evolve, strengthen and define unique brand stories. A thorough brand strategy connects brands not only with themselves, but with their target audiences, resulting in strong brand awareness, clear direction and results.

Executed to ambitious standards, PLAYGROUND’s design work is renowned for the depth, quality and originality of its design-led thinking and storytelling. Springboarding from a deeply considered brand strategy, the team creates and oversees every piece of exceptional-quality print and digital creative, working with the wider team to generate ideas and bring them to life.

Our Digital team crafts insightful and highly detailed digital strategies focused on performance and optimisation. In addition to the design and build of beautiful websites that are functional, practical and conversion-focused, the team uses custom CRM systems, lead management, advanced analytics ad tracking, user journey mapping and more to ensure ongoing, long-term success.

In this era of omnipresent connectivity, our Data Science team uses data to identify patterns of human behaviour. Armed with this knowledge, we produce, control and draw insights that allow us to monetise marketing and communication activities for clients. Complex digital tech provides us with increasingly accurate profiles of target audiences, enabling our team to predict how clients’ target audiences think and behave. This data informs highly relevant creative geared to engage and convert.

Led by our fine-tuned eight-pillar social strategy, we transform clients’ social media presence and performance into a highly focused and effective source of conversions and engagement. We use advanced analytics, calculated lead generation, close monitoring and a multi-channel approach and social AI to consistently optimise our clients’ social media creative, presence and results.

Our 3D team produces industry-leading 3D CGI animations and stills. Their craft is complex, applied predominately across product, architectural and branding projects. PLAYGROUND’s 3D capabilities allows us to push stunning creative into new, mind-blowing territories. From exceptional architectural renders to vibrant 3D animated films, the possibilities of 3D are limitless.