A SANCTUARY FOR THE INSPIRED AND THE AMBITIOUS
The Albertine primarily targets downsizers and young professionals, audiences that differ in their circumstances but are bound by their desire for space, centrality, top-quality service and amenity, connection to nature and unique access to Melbourne’s best. PLAYGROUND’s mission was to create a brand that positions The Albertine as the ultimate wellness address in a sought-after pocket of the city – a place that offers its residents everything they need to live a modern, exciting and fulfilled life, and then some.
The Albertine offers a layered life of luxury. Its sophisticated design exemplifies timeless, contemporary architecture that is luxurious and planet-conscious. By expressing the building’s considered nature as an oasis for recharging, connecting with nature, recreation, wellness and social interaction, we demonstrate Mirvac’s commitment to a higher level of care and quality. In doing so, the brand melds the Mirvac standards of luxury with a sense of purpose and embraces an ambitious, health-conscious philosophy.
