The apex of human potential
PLAYGROUND partnered with Prime Platinum to redefine its digital presence and elevate the brand’s positioning within the performance and recovery industry. The brief extended across full-spectrum digital strategy — from social media identity and paid media performance, to asset creation and nurture automation — with the goal of driving qualified leads and amplifying brand trust.
As a premium provider of recovery and performance technology, Prime Platinum required a digital ecosystem that matched its product calibre — sleek, aspirational, and data-driven. PLAYGROUND delivered a comprehensive strategy built around audience segmentation, conversion-focused media buying, and an elevated visual direction designed to speak to both elite professionals and discerning consumers.
As a premium provider of recovery and performance technology, Prime Platinum required a digital ecosystem that matched its product calibre — sleek, aspirational, and data-driven. PLAYGROUND delivered a comprehensive strategy built around audience segmentation, conversion-focused media buying, and an elevated visual direction designed to speak to both elite professionals and discerning consumers.
