Contact

Reports to

Head of Digital & Social

About Playground

PLAYGROUND is a creative studio where anything is possible. Beyond identity, brand, and communications, look at what is unique to every business we work with and bring the best ideas to the fore. We pride on collaboration with our clients as we strive to understand their business, their market, their and how these factors intersect.
Delivering work that is known for its craft and insight, a creative studio is a particular type of business. It’s not another agency. It will challenge you; it will excite you; it will even make you nervous. But that’s a good. It means you are getting what you need.
Together, we are team of experienced professionals with expertise across brand strategy, design,
advertising communications, social media content strategy, community management, digital technology, analysis and targeted marketing.
In our business, creativity is only successful when it achieves commercial outcomes. So, for us, the ultimate pursuit is results. We never settle for less. Which in turn, means our clients never have to either.
PLAYGROUND is currently home to a full creative team including designers, copywriters, 3D visualisers, service managers and directors, data scientists, and social media specialists.

Our Brand Values

Our Vision

The most aspired creative studio.

Life at Playground

At PLAYGROUND, innovation, creativity, and passion drive us. We challenge the status quo and retain the spirit which drove our early success.
PLAYGROUND strives to support the wellbeing of our employees so they can lead more fulfilling and lives. We do this by providing our people with a phenomenal experience at work and provide
additional leave days such as birthday leave.
PLAYGROUND is also a proud sponsor of The Melbourne Prize, and we participate in many wellbeing throughout the year. We also participate in performance coaching and have Nam Baldwin as our coach and Richard Day as Professional Development Coach.

Key Accountabilities

You will work closely with the PLAYGROUND social, digital, creative and account service teams to implement digital marketing strategies for our clients.

• Implement digital marketing strategies for PLAYGROUND clients
  Brief creative teams to develop and create engaging content for social media platforms, including but not limited to Facebook, Instagram, LinkedIn, TikTok, Twitter and Pinterest

• Run client meetings to discuss media performance and strategy updates.
  Create and present digital media reports for clients.

• Manage multiple social media accounts, including scheduling posts using a content calendar, responding to comments and messages, and monitoring and analysing performance metrics

• Stay up to date with the latest social media trends and platform updates, and adjust social media strategies accordingly

• Collaborate with the creative team to create high-quality visual assets, such as graphics, videos and copy for social media

• Collaborate with the account team to understand clients' business objectives and ensure that social media strategies align with those objectives

• Monitor industry trends and competitors' social media activities to identify opportunities and improve social media performance

• Conduct digital marketing audits to identify areas for improvement

• Collaborate with the account service team to develop digital marketing strategies for upcoming months

• Manage client deadlines

Skills and Competencies

• Social Media Strategy: The ability to develop and implement effective social media strategies thatalign with the clients' goals and brand image.

• Experience working with SEO, SEM, Paid Google ads/Social ads.
  Experience using Data/Reporting software.

• Content Creation: The ability to create engaging and high-quality content for social media platforms that resonates with the audience and drives traffic to the website.

• Analytics: The ability to analyse social media metrics and make thoughtful recommendations accordingly

• Communication: The ability to effectively communicate with clients, and team members.

• Creativity: The ability to think creatively and come up with innovative ideas for social media content and campaigns.

• Attention to Detail: The ability to pay attention to detail and ensure that social media content and campaigns are accurate, high-quality, and aligned with the brand image.

• Time Management: The ability to manage multiple projects and meet tight deadlines.

• Flexibility: The ability to adapt to changing social media trends and platform updates, and adjust social media strategies accordingly.

• Collaboration: The ability to collaborate effectively with the creative, account service, and marketing teams.

• Client Service: The ability to provide excellent client service by responding to comments, messages, and inquiries in a timely and professional manner.

Reports to

Managing Director

About Playground

PLAYGROUND is a creative studio where anything is possible. Beyond identity, brand, and communications, look at what is unique to every business we work with and bring the best ideas to the fore. We pride on collaboration with our clients as we strive to understand their business, their market, their and how these factors intersect.
Delivering work that is known for its craft and insight, a creative studio is a particular type of business. It’s not another agency. It will challenge you; it will excite you; it will even make you nervous. But that’s a good. It means you are getting what you need.
Together, we are team of experienced professionals with expertise across brand strategy, design,
advertising communications, social media content strategy, community management, digital technology, analysis and targeted marketing.
In our business, creativity is only successful when it achieves commercial outcomes. So, for us, the ultimate pursuit is results. We never settle for less. Which in turn, means our clients never have to either.
PLAYGROUND is currently home to a full creative team including designers, copywriters, 3D visualisers, service managers and directors, data scientists, and social media specialists.

Our Brand Values

Our Vision

The most aspired creative studio.

Life at Playground

At PLAYGROUND, innovation, creativity, and passion drive us. We challenge the status quo and retain the spirit which drove our early success.
PLAYGROUND strives to support the wellbeing of our employees so they can lead more fulfilling and lives. We do this by providing our people with a phenomenal experience at work and provide
additional leave days such as birthday leave.
PLAYGROUND is also a proud sponsor of The Melbourne Prize, and we participate in many wellbeing throughout the year. We also participate in performance coaching and have Nam Baldwin as our coach and Richard Day as Professional Development Coach.

Key Accountabilities

This role is perfect for an enthusiastic all-rounder with a keen eye for detail, who knows how to effectively support a senior team, but also take ownership and drive their own client relationships and portfolio of work.
You'll be working across a wide array of brands and managing client and partner relationships, media bookings, social media content & community management, creative development and production for brand development and integrated campaigns.

SPECIFIC TASKS

• Lead and manage campaign activity from initial client brief to completion.

• Drive client performance goals while meeting business performance goals.

• Service multiple clients concurrently, whilst meeting deadlines, maintaining consistent and effective communication and ensuring projects are on client and business.

• Provide a key point of contact for clients and respond with prompt effective written and verbal communication.

• Build and maintain relationships with clients through regular face to face contact, meetings and consistent and concise written communication demonstrating strategic leadership and understanding of their business.

• Possess the insight to identify problems and take measures to promptly rectify them.

• Develop and have ownership of task and production briefs, timelines and estimates.

• Coordinate with team members, suppliers and key partners to ensure consistent communication and clarity of project status and requirements.

• Maintain weekly WIP documents and WIP meetings, programs, and an accurate record of client transactions.

• Write creative briefs that leverage insight and contain inspiring propositions.

• Generate accurate monthly client reports outlining financial forecast, performance of your clients, challenges and opportunities.

• Effectively manage project budgets, estimating and invoices in order to achievebusiness targets.

• Identify new client relationships and opportunities for incremental growth across your clients.

SKILLS & WORK ETHIC

Account Directors require people management skills and the confidence to interact with clients and deliver presentations. They demonstrate resilience and have the ability to work under pressure and outcomes for their clients and the business. They have excellent written and verbal communication skills and strong inter-personal skills, allied with the ability to negotiate and persuade thinking.

Account Directors are naturally well organised in order to manage a portfolio of accounts, see that none are neglected, and work to deadlines. Ensuring that projects are delivered on time and within budget. They effectively manage financial data in order to provide regular reports on the status of client accounts.

• Enduring passion for ideas; be they business, marketing or communication focused.

• Ability to persuade and inspire PLAYGROUND resources and clients.

• Highly developed listening and communication skills in a client environment, and within the agency.

• Maintain consistent and effective communication with clients, partners and the business.

• Disciplined, solutions-focused, efficient approach to problem solving with the ability to be both rigorously analytical as well as intuitive.

• Sound commercial awareness.

• Excellent written and verbal communication skills.

• Have the resilience to work across several projects and balance a workload.

• Good teamworking skills.

• Effective organisational abilities.

• Demonstrate an enthusiasm and knowledge for digital and traditional marketing.

• Be naturally organised and analytical, with a practical approach to the work.

• Demonstrate accountability for agency performance and flawless execution.

• Have a persuasive and confident approach to creative projects.

• Possess a keen attention to detail and budgetary restraints.

• Have full awareness of creative processes and techniques – including digital platforms.

Reports to

Associate Creative Director / Creative Director

About Playground

PLAYGROUND is a creative studio where anything is possible. Beyond identity, brand, and communications, look at what is unique to every business we work with and bring the best ideas to the fore. We pride on collaboration with our clients as we strive to understand their business, their market, their and how these factors intersect.
Delivering work that is known for its craft and insight, a creative studio is a particular type of business. It’s not another agency. It will challenge you; it will excite you; it will even make you nervous. But that’s a good. It means you are getting what you need.
Together, we are team of experienced professionals with expertise across brand strategy, design,
advertising communications, social media content strategy, community management, digital technology, analysis and targeted marketing.
In our business, creativity is only successful when it achieves commercial outcomes. So, for us, the ultimate pursuit is results. We never settle for less. Which in turn, means our clients never have to either.
PLAYGROUND is currently home to a full creative team including designers, copywriters, 3D visualisers, service managers and directors, data scientists, and social media specialists.

Our Brand Values

Our Vision

The most aspired creative studio.

Life at Playground

At PLAYGROUND, innovation, creativity, and passion drive us. We challenge the status quo and retain the spirit which drove our early success.
PLAYGROUND strives to support the wellbeing of our employees so they can lead more fulfilling and lives. We do this by providing our people with a phenomenal experience at work and provide
additional leave days such as birthday leave.
PLAYGROUND is also a proud sponsor of The Melbourne Prize, and we participate in many wellbeing throughout the year. We also participate in performance coaching and have Nam Baldwin as our coach and Richard Day as Professional Development Coach.

Key Accountabilities

• Brand Storytelling: Create compelling narratives consistent with client branding, from concept to execution.

• Copy Leadership: Manage briefed copy requirements effectively, delivering high-quality, onbrand, and timely copy.

• Multi-Channel Writing: Produce engaging, action-driving copy for various channels, such as websites, social media, eDMs, digital ads, and print.

• Creative Concepts: Actively contribute to brainstorming sessions and collaborate with the design team to develop forward-thinking ideas for client campaigns.

• Project Management: Balance multiple, fast-paced projects simultaneously, adapting to different client tones and styles without missing a beat.

• Problem-Solving: Serve as a go-to resource for any language or copy challenges, helping to align client objectives with creative solutions.

• Team Collaboration: Work cohesively with designers and other team members to ensure projects stay on track while contributing to our inclusive, energetic studio culture.

Role Overview

As a Mid-Weight Copywriter at PLAYGROUND, you will be a crucial part of the creative process. Reporting directly to the Associate Creative Director and Creative Director, you will collaborate with designers, account managers, and producers to bring clients' visions to life across multiple platforms.

Skills and Competencies

• Social Media Strategy: The ability to develop and implement effective social media strategies thatalign with the clients' goals and brand image.

• Experience working with SEO, SEM, Paid Google ads/Social ads.
  Experience using Data/Reporting software.

• Content Creation: The ability to create engaging and high-quality content for social media platforms that resonates with the audience and drives traffic to the website.

• Analytics: The ability to analyse social media metrics and make thoughtful recommendations accordingly

• Communication: The ability to effectively communicate with clients, and team members.

• Creativity: The ability to think creatively and come up with innovative ideas for social media content and campaigns.

• Attention to Detail: The ability to pay attention to detail and ensure that social media content and campaigns are accurate, high-quality, and aligned with the brand image.

• Time Management: The ability to manage multiple projects and meet tight deadlines.

• Flexibility: The ability to adapt to changing social media trends and platform updates, and adjust social media strategies accordingly.

• Collaboration: The ability to collaborate effectively with the creative, account service, and marketing teams.

• Client Service: The ability to provide excellent client service by responding to comments, messages, and inquiries in a timely and professional manner.

Application requirements

• A minimum of three years' experience as a copywriter, either agency-side or client-side, is required.

• Your application must be accompanied by a cover letter. Your cover letter is your opportunity to demonstrate your writing style and flex your creativity – applications without cover letters will not be considered.